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Acuitas, Inc.
One Midtown Plaza, Suite 950
1360 Peachtree Street, NE
Atlanta, GA 30309

404.898.1137 (phone)
404.873.0010 (fax)


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Mark L. Zyla is a Managing Director of Acuitas, Inc. an Atlanta Georgia based valuation and litigation consultancy firm. Mr. Zyla has provided valuation consulting for various types of entities for the purposes of mergers and acquisitions, financial reporting, tax planning, corporate recapitalizations, as well as valuing various types of intellectual property and other intangible assets for many purposes. Prior to rejoining Acuitas, he was a Principal with a national business valuation and financial advisory firm. Additionally, he was formerly the practice leader for PricewaterhouseCoopers’s Corporate Finance Consulting Group for the Southeastern U.S.

Mr. Zyla received a BBA degree in Finance from the University of Texas at Austin and an MBA degree with a concentration in Finance from Georgia State University. He also completed the Mergers and Acquisitions Program at the Aresty Institute of The Wharton School of the University of Pennsylvania and the Valuation Program at the Graduate School of Business at Harvard University. Mr. Zyla is a Certified Public Accountant, Accredited in Business Valuation (“CPA/ABV”), a designated Certified Financial Forensic ("CFF"), a Chartered Financial Analyst (“CFA”), and an Accredited Senior Appraiser with the American Society of Appraisers certified in Business Valuation (“ASA”).

Mark is a member of the American Society of Appraisers (“ASA”), the American Institute of Certified Public Accountants (“AICPA”), CFA Institute, and the Atlanta Society of Financial Analysts. He is a former member of the Business Valuations Committee of the AICPA, and a former Chairman of the ABV Examination Committee of the AICPA. Mr. Zyla is also a member of the Business Valuation Standards Subcommittee of the ASA. He served as the Vice Chairman of The Appraisal Foundation’s Business Valuation Best Practices Working Group on Contributory Asset Charges and is a member of AICPA’s Fair Value Resource Panel. He serves as the chairman of the AICPA’s Fair Value Measurement Conference Committee. He is also a member of the Southern Venture Forum, a professional organization of the venture capital community. Mr. Zyla is one of the authors of the International Glossary of Business Valuation Terms which has been adopted by the major valuation organizations. He is also a member of the Liabilities Working Group of the International Valuation Standards Council (“IVSC”).

Mark Zyla is a frequent presenter and author on valuation issues. He has presented to such corporations as McKesson and Coca-Cola. He has taught valuation courses at the FBI Academy in Quantico, Virginia and to the PCAOB in Washington D.C. Mr. Zyla is on the faculty of the Federal Judicial Center and the National Judicial College teaching business valuation concepts to judges. Mark is author of Fair Value Measurement: Practical Guidance and Implementation (2nd Ed.) published by John Wiley & Sons, Inc. (2013). Mark is also the co-author of the courses, “Fair Value Accounting: A Critical New Skill for All CPAs” published by the AICPA. Mark is also co-author of Fair Value Measurements: Valuation Principles and Auditing Techniques published 2009 by Tax Management, Inc., a division of the Bureau of National Affairs.

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